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The Holiday Gift Card Drive 2021

Written by Alison Fiorini


Posted on November 09 2021


The Story:

Jordana Fiorini’s giving spirit lives on with the 5th annual Jordana’s Rainbows Holiday Gift Card Drive for SickKids!

When Jordana Fiorini spent her last Christmas at SickKids Hospital, she told her parents she wanted to return the following year to bring gifts for the patients so that they never felt alone or forgotten. That same day, her family received an envelope with a gift card and a note written by a family who had spent their holidays at SickKids years before. It read “Merry Christmas - you are never alone.” The idea of our Holiday Gift Card Drive was born from Jordana’s wish and that random act of kindness.


In her honour, we have carried on Jordana’s wish for the last 4 years and donated over $56,000 in gift cards to the kids and families spending the holidays at SickKids Hospital.

From now until December 10, you can make a gift card donation here for a SickKids family and it will be distributed by SickKids staff from Jordana’s Rainbows Foundation.

Donations made through this site will support the purchase of gift cards on your behalf with an emphasis on businesses located within the hospital and by the needs of the kids and families! Tax receipts will be issued for all online donations.       



How it works: 

From November 10th to December 10th you can purchase a Gift Card Donation in any dollar amount you choose here. Tax receipts will be issued for all online donations. 

Funds collected from these gift card donations will be used to purchase hundreds of gift cards for kids of every age spending their holidays at SickKids Hospital. 

The gift cards will be hand delivered to kids and families just in time for the holidays! 


Why The Gift Card?

Gift cards are a great way for parents to purchase necessities such as prescription medication, meals or maybe even things their child may miss from home. Gift cards are also great for some of the older kids, where toys may not be the perfect fit.

How Else Can I Help?

Spread the word! 

Over the years many members of our community have gotten together with their friends and families and shared the message of the HGCD. These meaningful contributions are the reason why we’ve been able to directly support hundreds of kids and families with a small gift for the holidays.



Happy Holidays from the Jordana's Rainbows Team!




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